As a Palestinian, the idea of home has always been complex.

Over the years, my family has been spread across different countries, cities, and continents. Growing up, I had the opportunity to travel the world to visit relatives and loved ones, experiencing different cultures, perspectives, and ways of life along the way. Those experiences shaped not only my love for travel, but also my understanding of connection, identity, and the stories that bring people together despite distance.

Being raised between places taught me that the most meaningful connections aren't always tied to geography. They are built through shared experiences, culture, community, and the stories we tell. It also taught me the value of curiosity, adaptability, and seeing the world through more than one lens.

I earned my degree in Communications with an emphasis in Public Relations and a minor in Marketing from California State University, Sacramento. Since then, I've spent my career helping brands, organizations, and causes communicate with purpose, build authentic communities, and create lasting impact.

Elsewhere Offline was born from the intersection of those experiences: a love for storytelling, a passion for people, and a belief that the strongest brands create connection that extends far beyond a screen.

Today, I work with businesses, founders, and organizations to develop brands, campaigns, and experiences that people remember and feel. Not because they demanded attention, but because they mean something.